PHOENIX TRADER FUNDING
Retention is a product problem before it is a sales problem.
01 Challenge
Traders were dropping off after funding because the platform felt slow, confusing, and hard to trust day to day.
02 Solution
We rebuilt the product experience end to end — clearer flows, faster screens, and a 2.0 release that kept traders inside the system longer.
03 Results
- Platform 2.0 shipped and adopted by active traders
- Retention improved as the product became easier to use daily
- Revenue grew year over year with engineering at the core
